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Channel Surfing 

- An infographic that reveals today’s shopping pattern

April, 2014

I created an infographic to convey the idea of channel surfing in shopping. Nowadays, the shopper traveling from information source to information source as they consider a purchase.


I used icons and visual elements to show the idea of hopping around in the multi-channel world.

First Version

The first version didn’t convey my idea very well. The feedback shows that people tend to interpret it as the different shopping channels affect each other.

Final Design

The final design successfully conveys the gist of

multi-channel shopping. Also, the visual design is improved.

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