April Yang
I am a UX designer who innovate and inspire
Pâtisserie
A fun way to explore desserts
Patisserie is an iPad e-magazine on desserts designed for kids. Inspired by my favorite dessert - cupcakes, I decided to design a magazine for kids who love sweets to start learning how to make some for themselves! Different from most existing dessert magazines, I adopted interactions and little games that appeal to kids. Bright colors, vibrant layouts, easy navigation, and clean look add up to the overall design.
My Role: UX Researcher | UX Designer
Process: Research | Analysis | Design
Tools: Illustrator | Photoshop | InDesign
Competitive Analysis
The competitive analysis helped me find out potential opportunity available for dessert e-magazine. And what are each magazine's strengths and weaknesses.
As we can see from the competitive analysis, most of the existing dessert magazine are designed for women or housewives. Therefore there’s a niche market for dessert magazine for children.
Persona
I created a persona to represent the user type within my targeted demographic. This gave a clear picture of the target users’ expectations and behavior pattern, guiding me to design features and functions that fit into their need.
Color Palette & Moodboard
I created a mood board and color palette to envision the look and feel of the e-magazine I would like to design. Since I decided to target little girls, I picked the color scheme and typefaces that are more appealing to girls than boys.
The Design
This e-magazine is designed for iPad, so the main navigation is swiping horizontally between pages. I used bright colors and vibrant layouts to keep kids engaged during the experience. They can also share the results and recipes with their friends to show off their talent!