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February, 2016 - May, 2016
The Visa HealthPay project spanned 3 months and covered the entire design process from research to final prototype. Our goal is to help patients make payments easily after their hospital visits. We successfully helped the patients pay seamlessly in the mobile app by connecting different type of insurance accounts for them and introducing rule-setting feature that automatically handles the payment based on the rule they set.
Teammates: Mike West, Lance Weber, Gordon Baty
My Role: UX Designer | UI Designer
Contribution: UX Research | UI Design
Process: Research | Analysis | Ideation | Prototyping
We embraced the design thinking process to approach the challenge. We hosted a design thinking workshop which also educated people from other department with the benefit of adopting design thinking method in their work .
Design Thinking Approach
We followed the design thinking process to solicit user's need
to perform user-centered research. In order to understand
user's real need, we did user interviews to learn more about their exprience dealing with healthcare. We build empathy maps for each user and brainstromed solutions based on the insights generated from them.
We did interviews to learn about user's behaviors and their experience visiting hospital and handling insurance bill. We used empathy map to capture what they told us and was able to generated helpful insights which then informed our solution.
Interview & Empathy Mapping
"I would be in so much debt if I weren't on top of tracking my insurance progress."
"I haven't had any easy time EVER with my reimbursement."
"You should get a confirmation when a claim is resolved, instead of the billing just stopping."
"In general, healthcare is smooth,
"Using paper and checks is very outdated. I don't even have stamps!"
What we've learned from our research:
People have no idea if their doctor visit will be covered by insurance or not.
People don't know how to pay for a visit. HSA? FSA? or their own debit cards?
People have no clue how would they receive reimbursement. How long do they need to wait for the reimbursement to settled?
We mapped users' needs with the competitive analysis we did to see what function we should keep in our new design, and what features we should be adding to it.
Design Thinking Workshop
During the workshop, we shared our interview insights with the healthcare client and co-created the solution together. We split up in teams for brainstorming and storyboarding exercise. At the end we had a shark tank style competition in which each team have to present their idea to the sharks/judges. The winning team gets the resources to move their idea forward.
We generated a storyboard to illustrate the use case for the our design. The storyboard also helps the workshop participants to communicate the idea to their stakeholders when they need to get buy-in from them.
Albert is playing Pokemon Go while walking. He slips on a banana peel and hurts his leg.
He quickly opens up Visa HealthPay app on his phone and checks if his visit will be covered by insurance.
Albert is able to focus on the treatment because he knows he doesn't need to worry about the payments afterwards.
He gets an notification reassuring him that he's all set upon leaving the doctor's office.
After a few days, Albert gets another notification telling him that his reimbursement has been deposited.
We mapped out the app navigation flow before creating the design to make sure our solution make sense and is easy to use. We also agreed on the content of each screen to make sure there won't be big surprises when the design is delivered.
Our solution focus on a very specific pain point we identified - people don't know how to pay for their visits. We started from solving this particular problem and agreed to move on to other pain points in the future.